I normally don’t care for commercials. In fact, I go out of my way to avoid them, especially around the Super Bowl. It seems there is more buzz around the ads themselves than the game, which always struck me as kind of odd.
Don’t get me wrong, now. I don’t watch football. I don’t care for it, honestly. Never really did. But that the ads always draw more attention than the game itself doesn’t speak to the value of the product the NFL is fielding, does it?
Ah well. In any event, this commercial is making the rounds. It’s a Volkswagen commercial and features a pint-sized Darth Vader attempting to use the Force on a variety of subjects. The song, The Imperial March, is featured throughout and is a nice change of pace from the usual crap car ads we are subjected to.
(Hear that car companies? You ads are shit. Shit, I say!)
Anyway, here’s the ad:
I love commercials- and I love football. Wait! Keep reading!
I love Super Bowl commercials because they are usually the most creative ones. They kinda have to be since a commercial slot during the Super Bowl is super expensive. Needless to say, most companies actually spend the whole year planning the commercial itself.
You bring up a god point about the companies planning these commercials all year. Seems a waste of resources, though, since the main attraction of the Super Bowl is, or should be, the Super Bowl.
I guess I’m looking at it from an outsiders perspective. I’ve never been a fan of football or any other organized sports. (Exception: baseball). So I really don’t understand the fascination with them. Even with baseball, I don’t consider myself a die hard fan. People look askance at me when I tell them that not only do I like the Braves, but I also like the Tampa Bay Rays (and I have since they started).
But, football? Nah. Never had any appeal for me. I think its great that others enjoy it, though. It does provide a great deal of jobs for many people, so that’s good. Ah well.
Thanks for commenting,
I’m with MTO. I don’t feel that the ads take away from the game at all, but I do think they are a bigger deal for those whose teams aren’t in the game. My beloved Saints were in it last year and I can tell you I didnt give a fig about the ads then. This year we aren’t in it so I’m interested it the ads. Having said that, with the presence of the Internet one doesn’t need to even watch them during the game.
True. I guess I just don’t understand the mentality that surrounds the Super Bowl, to begin with. I mean, I like baseball, but I don’t get all goo-goo eyed about ads during the World Series. (Which brings up an interesting question as to why ads are so prominent in the minds of consumers during the Super Bowl, but not the World Series. An aftereffect of the ’94 strike, I wonder?)
I’m guessing it’s because football has always been a bigger crowd drawing sport than baseball? I dunno. I’m not even a superfan of football. I got into it in 2009-10 because my hometown team did so freakin’ AWESOME, but otherwise, nah.
*nods* I figure as much, as well, honestly. I don’t understand the almost slavish devotion some fans have towards it, but, who am I to judge?